Author Archives: Ben Blackmon

Episode #20 – Why you shouldn’t start and stop your ads

Episode #20 – Why you shouldn’t start and stop your ads

Episode #20 – Why you shouldn’t start and stop your ads Does it help to start and stop your Facebook ads? Almost always this is a bad idea. Trying to time Facebook ads based on holidays, algorithm changes, elections, etc usually doesn’t work out. It’s very similar to trying to time stock market picks.  Buy ... Read More »

Episode #19 – What Facebook placements are right for your ads

Episode #19 – What Facebook placements are right for your ads

Where your ads are shown can make or break your whole campaign. Facebook currently has 12 places your ads can be shown and included in some of those are thousands of websites and mobile apps. I know, I know – the more the better. Just like audience size though you don’t want to show up ... Read More »

Episode #18 – How to handle negative comments

Episode #18 – How to handle negative comments

Episode #18 – How to handle negative comments Negative comments are going to happen sooner or later. At least you better hope they do. If you don’t get any at some point you probably aren’t running enough ads. The question is – once you get one how will you handle it. Will you say something ... Read More »

Episode #17 – What are custom audiences

Episode #17 – What are custom audiences

  Episode #17 – What are custom audiences and how do you use them   This episode is about a crucial and amazingly underutilized part of Facebook ads – custom audiences. A custom audience is defined as – “An audience of people who have some kind of relationship with your business” In Facebook terms this could ... Read More »

Episode #16 – How to use the Facebook pixel to grow your business

Episode #16 – How to use the Facebook pixel to grow your business

Episode #16 –  How to use the Facebook Pixel to grow your business   Hopefully you listened to episode #15 and understand now what the Facebook pixel is. On this episode I’m gonna talk about where you can put the pixel and how to use it to help grow your business. This is pretty important. ... Read More »

Episode # 15 – What the heck is the Facebook pixel anyway?

Episode # 15 – What the heck is the Facebook pixel anyway?

Episode #15 –  What the heck is the Facebook Pixel   You’ve just been PIXELED!   Whether you know it or not or even like it or not you have been getting pixeled for years.   Pixels are little bits of code that track visitors.   Facebook, Google, Twitter, Amazon are a few of the ... Read More »

Episode #14 – Why you should be using Facebook ads

Episode #14 – Why you should be using Facebook ads

  Episode #14 –  Why you should be using Facebook ads   There really are a lot of marketing options out there.     You have SEO, Google Adwords, YouTube, Pinterest, Twitter, Native Ads, Direct mail (yes direct mail is bigger now than ever) and of course Facebook.   So why Facebook?   I’ll let ... Read More »

Episode #13 – When to stop blaming your Facebook ad

Episode #13 – When to stop blaming your Facebook ad

Episode #13 –  When do you stop blaming your ad   It happens to all of us. We create our Facebook ad and everything seems a go?   Objective – Check! Placements – Check! Targeting – check!  Copy – Check! Image – Check!  5,4,3,2,1?..  And?.   Uh, where are the conversions?   You did everything right. Must ... Read More »

Episode 12 –  Why your Facebook ad competition isn’t who you think.

Episode 12 – Why your Facebook ad competition isn’t who you think.

  Episode #12 –  Why your Facebook ad competitors aren’t who you think.   Your competitors in the Facebook news feed are glaringly obvious but they probably aren’t who you think. Do you think Wal-Mart is competing against Amazon with their ads?   Every Facebook ad in the news feed is competing against everyone’s friends ... Read More »