Author Archives: Ben Blackmon

Episode #57 – How to Keep Your Facebook Ad Likes, Comments and Shares

  Episode #57 – How to Keep Your Facebook Ad Likes, Comments, and SharesHow important is social proof?  Pretty dang important I’d say. On this episode, I’m going to show you have to keep your Facebook ads social proof and carry it over into other ad sets so you can let the good times roll. Here is the ... Read More »

Special Episode #1 – How Coaches Can Create Successful Facebook Ads

Special Edition #1 - ​How Coaches Can Create Successful Facebook AdsHey Everybody, This is Special Episode #1 of the Facebook Ads with a Twang podcast! Which means this ain't the usual 10 minute of less episode providing quick tips. This is a full on 45 minute extravaganza.​ Maybe extravaganza is a little bit of an over shoot but ... Read More »

Episode #20 – Why you shouldn’t start and stop your ads

Episode #20 – Why you shouldn’t start and stop your ads Does it help to start and stop your Facebook ads? Almost always this is a bad idea. Trying to time Facebook ads based on holidays, algorithm changes, elections, etc usually doesn’t work out. It’s very similar to trying to time stock market picks.  Buy ... Read More »

Episode #19 – What Facebook placements are right for your ads

Where your ads are shown can make or break your whole campaign. Facebook currently has 12 places your ads can be shown and included in some of those are thousands of websites and mobile apps. I know, I know – the more the better. Just like audience size though you don’t want to show up ... Read More »

Episode #18 – How to handle negative comments

Episode #18 – How to handle negative comments Negative comments are going to happen sooner or later. At least you better hope they do. If you don’t get any at some point you probably aren’t running enough ads. The question is – once you get one how will you handle it. Will you say something ... Read More »

Episode #17 – What are custom audiences

  Episode #17 – What are custom audiences and how do you use them   This episode is about a crucial and amazingly underutilized part of Facebook ads – custom audiences. A custom audience is defined as – “An audience of people who have some kind of relationship with your business” In Facebook terms this could ... Read More »

Episode #16 – How to use the Facebook pixel to grow your business

Episode #16 –  How to use the Facebook Pixel to grow your business   Hopefully you listened to episode #15 and understand now what the Facebook pixel is. On this episode I’m gonna talk about where you can put the pixel and how to use it to help grow your business. This is pretty important. ... Read More »

Episode # 15 – What the heck is the Facebook pixel anyway?

Episode # 15 – What the heck is the Facebook pixel anyway?

Episode #15 –  What the heck is the Facebook Pixel   You’ve just been PIXELED!   Whether you know it or not or even like it or not you have been getting pixeled for years.   Pixels are little bits of code that track visitors.   Facebook, Google, Twitter, Amazon are a few of the ... Read More »

Episode #14 – Why you should be using Facebook ads

  Episode #14 –  Why you should be using Facebook ads   There really are a lot of marketing options out there.     You have SEO, Google Adwords, YouTube, Pinterest, Twitter, Native Ads, Direct mail (yes direct mail is bigger now than ever) and of course Facebook.   So why Facebook?   I’ll let ... Read More »