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Episode #42 –  How to strategically scale your Facebook ads

Episode #42 – How to strategically scale your Facebook ads

Episode #42 - How to strategically scale your Facebook AdsWhat happens after your Facebook ad starts to really take off and you want to scale it?Do you just up the budget to infinity?That’s what most people do and more often than not they’re in for a rude awakening.It makes sense though. If you’re spending $50 ... Read More »

Episode #41 –  How to train your Facebook pixel to get more leads

Episode #41 – How to train your Facebook pixel to get more leads

Episode #41 - How to train your Facebook pixel to get more leadsWhat if you could train Facebook to send you the best leads?Guess what? You can!The way we do this is by ‘training’ or ‘seasoning’ the Facebook pixel.On this episode, I cover the best way to train your pixel so you can get in ... Read More »

Episode #39 –  Are Facebook ads getting more expensive?

Episode #39 – Are Facebook ads getting more expensive?

Episode #39 - Are Facebook ads getting more expensive?Facebook ad costs seem to be on the increase.  Actually, they’ve always been on the increase.It is inevitable that the cost of any marketing platform will go up.There are short-term increases - such as during the holidays when there is an influx of advertisers trying to capitalize ... Read More »

Episode #38 –  Why everybody else’s Facebook ads work except yours

Episode #38 – Why everybody else’s Facebook ads work except yours

Episode #38 - Why everybody else's Facebook ads work except yoursFacebook ads can be so freakin’ frustrating.  Especially when you read about so and so ‘crushing’ it with their Facebook ads because they just made $50k last month and spent $200 on ads.Hey, I get caught up in that kinda hype too.What they didn’t share ... Read More »

Episode #37 –  Should you only show Facebook ads on certain days and times?

Episode #37 – Should you only show Facebook ads on certain days and times?

Episode #37 - Should you only show Facebook ads on certain days and times?For most businesses, their ideal customer has certain days and/or times they are most likely to be on Facebook.On this episode, I answer whether you should ‘daypart’ your Facebook ads so that they only show at certain times.Note that dayparting is a ... Read More »

Episode #35 –  The real secret to conquering  Facebook ads

Episode #35 – The real secret to conquering Facebook ads

Episode #35 - The real secret to conquering Facebook adsWhenever I talk to people about Facebook ads they almost always are concerned with the ‘technique’ part of it.Target audiences, the perfect image, the latest greatest feature… the insiders secret that will help their ads dominate the market.The thing is, with Facebook ads it is just ... Read More »

Episode #33 –  How to create simple  successful Facebook Ads

Episode #33 – How to create simple successful Facebook Ads

Episode #33 - How to create simple successful Facebook AdsFacebook ads do NOT have to be complicated.Getting caught up in retargeting, bots, exclusion audiences, fancy videos and on and on does not always add to the bottom line.On this episode, I go over creating a simple Facebook and the components that make them work.Will this ... Read More »