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Episode #35 –  The real secret to conquering  Facebook ads

Episode #35 – The real secret to conquering Facebook ads

Episode #35 - The real secret to conquering Facebook adsWhenever I talk to people about Facebook ads they almost always are concerned with the ‘technique’ part of it.Target audiences, the perfect image, the latest greatest feature… the insiders secret that will help their ads dominate the market.The thing is, with Facebook ads it is just ... Read More »

Episode #33 –  How to create simple  successful Facebook Ads

Episode #33 – How to create simple successful Facebook Ads

Episode #33 - How to create simple successful Facebook AdsFacebook ads do NOT have to be complicated.Getting caught up in retargeting, bots, exclusion audiences, fancy videos and on and on does not always add to the bottom line.On this episode, I go over creating a simple Facebook and the components that make them work.Will this ... Read More »

Episode #32 –  How to use Facebook live for amazing Facebook ads

Episode #32 – How to use Facebook live for amazing Facebook ads

Episode #32 - How to use Facebook live for amazing Facebook adsFacebook Live can be massively powerful if you’re using it.If you’re just starting out or don’t have a lot of followers you can use Facebook ads to promote your Facebook live videos.On this episode I cover why Facebook live is important.Where you should go ... Read More »

Episode #31 –  How to have your Facebook ads survive the holidays

Episode #31 – How to have your Facebook ads survive the holidays

Episode #31 - How to have your Facebook ads survive the holidaysHave you thought about what you should and more importantly what you shouldn’t do about your Facebook ads during the holidays?On this episode, I cover what to expect during the holidays and answer questions about whether you should start, stop or pause your ads.Last ... Read More »

Episode #29 – Is your business right for Facebook Ads?

Episode #29 – Is your business right for Facebook Ads?

Episode #29 - Is your business right for Facebook Ads?Should you even be using Facebook ads to promote your business?The short answer is - probably.I didn’t use to be a believer. In fact, I resisted Facebook ads when they very first came out.Then I started losing clients because they were going to do Facebook ads ... Read More »

Episode #28 – Retargeting Strategy 1 – ‘Dang, they’re everywhere’ method

Episode #28 – Retargeting Strategy 1 – ‘Dang, they’re everywhere’ method

Episode #28 – Retargeting Strategy 1 –‘Dang, they’re everywhere’ methodRetargeting! I hear it all the time.You got to be retargeting.What I hear very little of is the strategy.There are several retargeting strategies and on this episode, I’m going to cover what I call the - ‘Dang, they’re everywhere’ method.As you might have guessed this method ... Read More »

Episode #26 – What is Facebook ad optimization?

Episode #26 – What is Facebook ad optimization?

Episode #26 – What is Facebook ad optimization?   Optimization means to basically have your ads delivered using a certain method to get the desired result. Hey, that almost sounded like I know what I’m talking about. You have several optimization options depending on the campaign objective. On this episode, I cover what each of ... Read More »