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Episode #54 –  Demystifying the Facebook Pixel

Episode #54 – Demystifying the Facebook Pixel

Episode #54 - Demystifying the Facebook PixelIt seems like every other episode I make is about the Facebook pixel.  Episodes 2,15,16 and 41 to name a few.Not to mention all the other ones that I mention how important the pixel is.So why another one… and I promise this won’t be the last!Simply put because I ... Read More »

Episode #53 –  Facebook Messenger Bots – Strategy #2

Episode #53 – Facebook Messenger Bots – Strategy #2

Episode #53 - Facebook Messenger Bot - Strategy#2I was so excited about this episode that I literally stayed up way late to finish recording and get it ready for you.Why? Because I love messenger bots!Yeah, I know. It is just another thing to learn and it is not the same as getting an email address ... Read More »

Episode #51 –  How to explode your Facebook ads without the news feed

Episode #51 – How to explode your Facebook ads without the news feed

Episode #51 - How to explode your Facebook ads without the news feedThis episode is a more advanced technique partly because it requires you to commit time and money to your ads for about 30 days.However, the rewards can be pretty amazing.What I discuss is how to find the best placements for your ad.All the ... Read More »

Episode #50 –  Retargeting Strategy #5 for Webinars

Episode #50 – Retargeting Strategy #5 for Webinars

Episode #50 - Retargeting Strategy #5 - For WebinarsRunning a webinar and driving traffic to them takes a lot of time, effort and money.This retargeting strategy is simple yet effective at getting more people to show up live as well as more to purchase.Most emails follow up sequences are read by only about 20% that ... Read More »

Episode #49 –  What are Facebook lead ads and how can you use them

Episode #49 – What are Facebook lead ads and how can you use them

Episode #49 - What are Facebook Lead ads and how can you use themFacebook lead ads which are listed in the campaign objectives as ‘lead generation’ have been out for a couple of years.These ads are designed to capture leads quickly and easily without leaving the Facebook platform.On this episode, I talk about how to ... Read More »

Episode #48 –  How Facebook charges you for your ads

Episode #48 – How Facebook charges you for your ads

Episode #48 - How Facebook charges you for your adsOn this episode, we cover how Facebook charges for your ads as well as a few other thinks like:Campaign Spending LimitsCampaign Budget OptimizationDaily BudgetLifetime BudgetAlso, I go over why getting charged by impression vs link clicks is actually not a bad thing and for the most ... Read More »

Episode #47 –  What tools I use to create amazing Facebook ads

Episode #47 – What tools I use to create amazing Facebook ads

Episode #47 - What tools I use to create amazing Facebook adsThis episode is really just a list of tools I use every day when creating my Facebook ads for clients.I am an affiliate for some or all of these and there are free alternatives but so many people asked I thought I’d just give ... Read More »

Episode #46 –  How to create laser targeted audiences for Facebook ads

Episode #46 – How to create laser targeted audiences for Facebook ads

Episode #46 - How to create laser targeted audiences for Facebook adsI probably harp on this way too much but frankly, it is most likely the #1 thing keeping your Facebook ads from working.Know your ideal customer inside and out!That is where targeting begins by identifying all the things your ideal customer loves and those ... Read More »