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Episode #26 – What is Facebook ad optimization?

Episode #26 – What is Facebook ad optimization?

Episode #26 – What is Facebook ad optimization?   Optimization means to basically have your ads delivered using a certain method to get the desired result. Hey, that almost sounded like I know what I’m talking about. You have several optimization options depending on the campaign objective. On this episode, I cover what each of ... Read More »

Episode #25 – How to keep your Facebook ads account from getting BANNED!

Episode #25 – How to keep your Facebook ads account from getting BANNED!

Episode #25 – How to keep your Facebook ads account from getting BANNED! It happens. You’re humming along, happy-go-lucky, not a care in the world… your Facebook ads are doing fine and life is good. Then the dreaded email from Facebook. It reads something like this: “Um, your ads suck, we’re not gonna tell you ... Read More »

Episode #24 – Should you run a Facebook campaign to get more likes?

Episode #24 – Should you run a Facebook campaign to get more likes?

Episode #24 – Should you run a Facebook campaign to get more likes?  Technically there really isn’t a ‘like’ objective for Facebook ads but rather an ‘engagement’ objective.   Question is should you spend the money on it.   On this episode I cover the pros and the cons of running this type of campaign. ... Read More »

Episode #23 – What about Instagram?

Episode #23 – What about Instagram?

Episode #23 – What about Instagram? Since Instagram is a placement selection when you’re running Facebook ads it seems like we should talk about it. Currently, Instagram has 400 million DAILY active users. That is a lot! The demographics skew towards women and ages under 30. However, that is changing fast. From an ads standpoint, ... Read More »

Episode #20 – Why you shouldn’t start and stop your ads

Episode #20 – Why you shouldn’t start and stop your ads

Episode #20 – Why you shouldn’t start and stop your ads Does it help to start and stop your Facebook ads? Almost always this is a bad idea. Trying to time Facebook ads based on holidays, algorithm changes, elections, etc usually doesn’t work out. It’s very similar to trying to time stock market picks.  Buy ... Read More »

Episode #19 – What Facebook placements are right for your ads

Episode #19 – What Facebook placements are right for your ads

Where your ads are shown can make or break your whole campaign. Facebook currently has 12 places your ads can be shown and included in some of those are thousands of websites and mobile apps. I know, I know – the more the better. Just like audience size though you don’t want to show up ... Read More »

Episode #18 – How to handle negative comments

Episode #18 – How to handle negative comments

Episode #18 – How to handle negative comments Negative comments are going to happen sooner or later. At least you better hope they do. If you don’t get any at some point you probably aren’t running enough ads. The question is – once you get one how will you handle it. Will you say something ... Read More »