Blog Page

Episode #29 – Is your business right for Facebook Ads?

Episode #29 – Is your business right for Facebook Ads?

Episode #29 - Is your business right for Facebook Ads?Should you even be using Facebook ads to promote your business?The short answer is - probably.I didn’t use to be a believer. In fact, I resisted Facebook ads when they very first came out.Then I started losing clients because they were going to do Facebook ads ... Read More »

Episode #28 – Retargeting Strategy 1 – ‘Dang, they’re everywhere’ method

Episode #28 – Retargeting Strategy 1 – ‘Dang, they’re everywhere’ method

Episode #28 – Retargeting Strategy 1 –‘Dang, they’re everywhere’ methodRetargeting! I hear it all the time.You got to be retargeting.What I hear very little of is the strategy.There are several retargeting strategies and on this episode, I’m going to cover what I call the - ‘Dang, they’re everywhere’ method.As you might have guessed this method ... Read More »

Episode #26 – What is Facebook ad optimization?

Episode #26 – What is Facebook ad optimization?

Episode #26 – What is Facebook ad optimization?   Optimization means to basically have your ads delivered using a certain method to get the desired result. Hey, that almost sounded like I know what I’m talking about. You have several optimization options depending on the campaign objective. On this episode, I cover what each of ... Read More »

Episode #25 – How to keep your Facebook ads account from getting BANNED!

Episode #25 – How to keep your Facebook ads account from getting BANNED!

Episode #25 – How to keep your Facebook ads account from getting BANNED! It happens. You’re humming along, happy-go-lucky, not a care in the world… your Facebook ads are doing fine and life is good. Then the dreaded email from Facebook. It reads something like this: “Um, your ads suck, we’re not gonna tell you ... Read More »

Episode #24 – Should you run a Facebook campaign to get more likes?

Episode #24 – Should you run a Facebook campaign to get more likes?

Episode #24 – Should you run a Facebook campaign to get more likes?  Technically there really isn’t a ‘like’ objective for Facebook ads but rather an ‘engagement’ objective.   Question is should you spend the money on it.   On this episode I cover the pros and the cons of running this type of campaign. ... Read More »

Episode #23 – What about Instagram?

Episode #23 – What about Instagram?

Episode #23 – What about Instagram? Since Instagram is a placement selection when you’re running Facebook ads it seems like we should talk about it. Currently, Instagram has 400 million DAILY active users. That is a lot! The demographics skew towards women and ages under 30. However, that is changing fast. From an ads standpoint, ... Read More »