Episode #46 - How to create laser targeted audiences for Facebook adsI probably harp on this way too much but frankly, it is most likely the #1 thing keeping your Facebook ads from working. Know your ideal customer inside and out! That is where targeting begins by identifying all the things your ideal customer loves and those ... Read More »

Episode #45 - Why you should always be promoting your free content with Facebook adsQuit keeping your free content a secret! It would be awesome to write an epic blog post and then some semi-famous influencer just happened upon it and promoted the heck out of it for you! However, until that time you better count on ... Read More »

Special Edition #1 - ​How Coaches Can Create Successful Facebook AdsHey Everybody, This is Special Episode #1 of the Facebook Ads with a Twang podcast! Which means this ain't the usual 10 minute of less episode providing quick tips. This is a full on 45 minute extravaganza.​ Maybe extravaganza is a little bit of an over shoot but ... Read More »

Episode #44 - How to quit making Facebook ads so complicatedWhether you’re new to Facebook ads or are a seasoned Facebook ads professional it is really easy to over think your ads.I catch myself doing this all the time.“Wow, look at this new tool that is in power editor. What does it do? Does it ... Read More »

Episode #43 - Facebook ads retargeting strategy #4 - Might as well get the sale!Here is a 4th retargeting strategy and really it is an ‘add-on’ to other strategies. The example I use is from episode 30 where I cover a particular strategy. Then on this episode, I explain how to add this on. Now I’m going to ... Read More »

Episode #42 - How to strategically scale your Facebook AdsWhat happens after your Facebook ad starts to really take off and you want to scale it? Do you just up the budget to infinity? That’s what most people do and more often than not they’re in for a rude awakening. It makes sense though. If you’re spending $50 ... Read More »

Episode #41 - How to train your Facebook pixel to get more leadsWhat if you could train Facebook to send you the best leads? Guess what? You can! The way we do this is by ‘training’ or ‘seasoning’ the Facebook pixel. On this episode, I cover the best way to train your pixel so you can get in ... Read More »

Episode #40 - Can you change active Facebook ads without messing anything up?Over the last few years that Facebook ads have been around there seems to be this fear (borderline paranoia) about upsetting the algorithm by changing a running ad. On this episode, I’m covering what you can change, what you can’t and some best practices ... Read More »

Episode #39 - Are Facebook ads getting more expensive?Facebook ad costs seem to be on the increase.  Actually, they’ve always been on the increase. It is inevitable that the cost of any marketing platform will go up. There are short-term increases - such as during the holidays when there is an influx of advertisers trying to capitalize ... Read More »

Episode #38 - Why everybody else's Facebook ads work except yoursFacebook ads can be so freakin’ frustrating.  Especially when you read about so and so ‘crushing’ it with their Facebook ads because they just made $50k last month and spent $200 on ads.Hey, I get caught up in that kinda hype too.What they didn’t share ... Read More »