Episode #22 – How to make Facebook ads a revenue generating asset not a lottery

Facebook ads can seriously catapult most businesses to the next level.

One of the biggest problems is that many entrepreneurs treat their ads like they’re playing the lottery.

The 3 biggest mistakes I see are:

1. Not having a clear Facebook ads plan
2. Not having measurements in place and keeping track
3. Not scaling the winners

Running a Facebook ad begins long before getting into the ads manager.

Here is a basic work flow – BEFORE you open up the ads manager:

• Define your ad objective
• Define your ad objective
  • What specifically do you want them to do
• Have a retargeting plan in place if people click but don’t take action
• Install your tracking pixel
• Create your audiences (ok you do have to open up ads manager for this)
  • Saved audiences
  • Custom
    • Email List
    • Website Visitors
    • Followers
  • Lookalike
  • Retargeting
  • Write your ad copy – Spend a lot of time on this!
  • Choose your image
  • Set your budget and define what a successful campaign looks like
  • Input everything and follow the plan!

Hope this helps you get started!

Don’t forget I’m offering $50 off a complete funnel audit which includes any Facebook Ads
https://onefocusmarketing.com/faspecial

If you need help and want to jump into my Facebook group go to:   https://www.facebook.com/groups/thefunnelstrategist/ 

Episode 22 Transcription