Resources for Attorneys

Here Are The Best Tools to Create a Great Google Adwords Campaign for Your Law Practice

I realize many of you would rather do everything yourself, or have your assistant do it and not hire a consultant like me. Totally understandable so I put together the vendors I use most. Some are free some paid. Some of them I get a commission if you use them. The short of is I wouldn’t recommend anything I would not use. If it’s on here, I believe in it and I either currently use it or have used it.
Website Hosting:




Hostgator: By far this is my most used web hosting service. It’s easy to setup and the support has always been top notch. You can install WordPress quickly and if you are serious about getting your website going this would be the hosting option for you.
Landing Pages:

GetResponse: The easy way to get a high quality landing page up quickly. These can be put up in minutes and you don’t have to know all the techno-babble to do it. If you are growing your law practice you won’t have time to learn all the technical stuff. GetResponse makes it a breeze and it works well with Google Adwords.
Logo and Website Design:




99designs: Speaking of easy – You can get all kinds of great things done with these guys. Logo, website design, branding, car wraps… you name it. Basically you have graphic artists and web designers bid on your projects. This service keeps you from having to work on things that may not be within your expertise.

 

Autoresponders:


Get Response: Yes, you just saw me refer you to Get Response for landing pages but I also love their autoresponder. They have all the features I want plus it’s simple to setup and I really like it that way. Autoresponders are critical for a successful Google Adwords campaign. Not to mention GetResponse has lot’s of great training and a whole “University” of classes to take on how to get better responses –ALL INCLUDED!
Adwords Help:

Perry Marshall: O If you’re going to tackle Google Adwords on your own you definitely want to get the best book out there from arguably the best Adwords guy on the planet. One of the best things I have ever done is to get involved with Perry Marshall’s mastermind group and subscribe to his newsletter. Perry is very practical and does not hype anything. He only gives real world advice to those willing to listen. The first thing I ever got from him many years ago was his AdWords Guide and I still use it.

 

Do It Yourself Website Design:


Elegant Themes: If you are trying to do-it-yourself and design a great looking site using WordPress, you’ve got to use Elegant Themes. They have some really cool designs ready to go and their newest theme called DIVI is super simple to get going and keep up with. Check them out.

More Help On Adwords:

Googles Keyword Planner – It’s not the best but it is FREE and a good place to start.

Adwords Wrapper – This handy FREE tool helps you organize your keywords so you can easily input them into your Google Adwords campaigns.