Episode #13 –  When do you stop blaming your ad  It happens to all of us. We create our Facebook ad and everything seems a go?   Objective – Check! Placements – Check! Targeting – check!  Copy – Check! Image – Check!  5,4,3,2,1?..  And?.   Uh, where are the conversions?   You did everything right. Must be ... Read More »

 Episode #12 –  Why your Facebook ad competitors aren’t who you think.  Your competitors in the Facebook news feed are glaringly obvious but they probably aren’t who you think.  Do you think Wal-Mart is competing against Amazon with their ads?   Every Facebook ad in the news feed is competing against everyone’s friends and family.   People ... Read More »

Maybe you’ve heard of this fantastic research tool that Facebook has called audience insights.It is right in your ads manager.On this episode, I cover the ins and outs of it and how powerful it can be to find out the nitty gritty of your own audience as well as your competitors.There are some limitations and ... Read More »

 Should you boost your Facebook posts?   On this episode, I answer one of the questions that many Facebook ad experts cringe at hearing.  “Should I just boost my Facebook posts?” Maybe the reason Facebook managers don’t like it because they see it as a way for business owners and entrepreneurs to run their own ads. Perish the ... Read More »

  Why using the Facebook Business Manager is so important The Facebook business manager can make a huge impact on your business by protecting yourself. Most people think it is just for marketing agencies or for Facebook ads experts but really it is for everybody who has an account. In this episode I go over ... Read More »

  Episode 8 – How to choose the right Facebook Ads Objective The first thing Facebook asks you to choose when setting up a campaign is what the objective will be.  They are trying to determine how and where to show your ads to help you accomplish what you want. There are currently 10 possible ... Read More »