Episode #56 - What the heck is going on with Facebook adsLately, I’ve been getting a lot of emails about why their Facebook ads haven’t been working as well.  Why costs have gone up and reach has gone down. On this episode, I answer these questions and dive into what’s been going on and why there ... Read More »

Episode #55 - How to leverage LinkedIn for massively successful Facebook adsI have been leveraging LinkedIn to create successful Facebook ads for myself and clients for a few years and I used to talk about it all the time. Guess it was so second nature I kinda forgot what an awesome strategy it is. So, this episode ... Read More »

Episode #54 - Demystifying the Facebook PixelIt seems like every other episode I make is about the Facebook pixel.  Episodes 2,15,16 and 41 to name a few. Not to mention all the other ones that I mention how important the pixel is. So why another one… and I promise this won’t be the last! Simply put because I ... Read More »

Episode #53 - Facebook Messenger Bot - Strategy#2I was so excited about this episode that I literally stayed up way late to finish recording and get it ready for you. Why? Because I love messenger bots! Yeah, I know. It is just another thing to learn and it is not the same as getting an email address ... Read More »

Episode #52 - What you need to know about the Facebook business page changesFacebook recently made a change.  What a shock. I know. Now, business pages will have even less significance in the news feed. This means the organic reach will be even smaller and it was already almost zero.On this episode I talk about business pages, how ... Read More »

Episode #51 - How to explode your Facebook ads without the news feedThis episode is a more advanced technique partly because it requires you to commit time and money to your ads for about 30 days.However, the rewards can be pretty amazing.What I discuss is how to find the best placements for your ad.All the ... Read More »

Episode #50 - Retargeting Strategy #5 - For WebinarsRunning a webinar and driving traffic to them takes a lot of time, effort and money. This retargeting strategy is simple yet effective at getting more people to show up live as well as more to purchase. Most emails follow up sequences are read by only about 20% that ... Read More »

Episode #49 - What are Facebook Lead ads and how can you use themFacebook lead ads which are listed in the campaign objectives as ‘lead generation’ have been out for a couple of years. These ads are designed to capture leads quickly and easily without leaving the Facebook platform. On this episode, I talk about how to ... Read More »

Episode #48 - How Facebook charges you for your adsOn this episode, we cover how Facebook charges for your ads as well as a few other thinks like:Campaign Spending LimitsCampaign Budget OptimizationDaily BudgetLifetime BudgetAlso, I go over why getting charged by impression vs link clicks is actually not a bad thing and for the most ... Read More »

Episode #47 - What tools I use to create amazing Facebook adsThis episode is really just a list of tools I use every day when creating my Facebook ads for clients. I am an affiliate for some or all of these and there are free alternatives but so many people asked I thought I’d just give ... Read More »