Episode #65 - How to Use Facebook Post Engagement Ads to Grow Your AudiencePost engagement ads are often an overlooked and underutilized Facebook ad objective. Mostly because it can be really difficult to gauge if they’re working or not. Even though you can’t be quite sure how your ad is doing just from Facebook metrics I’m going ... Read More »

Episode #64 - How to Use Facebook Dynamic Ads to Create Successful CampaignsThis episode dives into dynamic ads. If you’re like me when someone mentions the word dynamic in conjunction with marketing my eyes just kind of glaze over. Here’s the good news though. Understanding and using dynamic ads in Facebook ads manager is easy. If you ... Read More »

Episode #63 - The Top 5 Facebook Ad Experts and Why I Follow ThemThis episode is just a list of some of the people I follow and why. They all have a great message and unique style that makes them the best at what they do. I do not know any of them personally and I’m ... Read More »

Episode #62 - 3 Must-Have Steps To An Unstoppable Facebook AdThis might be the best episode I’ve done but really, you’ll have to be the judge. Today I’m giving you the 3 steps you absolutely must have to create a massively successful Facebook ad. Also, this episode will show you exactly what you need to know to ... Read More »

Episode #61 - How to use Facebook video ads to create a compelling retargeting audienceIf you’re not using video ads then start. Immediately! I’m not talking about some high dollar production video but rather a really crazy valuable content-driven video. More emphasis on the content than the video quality. These kinds of videos can help you find high ... Read More »

Episode #60 - Should you separate out your targeting interestsThis might be one of the most disputed topics among Facebook ad managers. Should you separate out each interest when running ads or should you just lump them all together and let the Facebook pixel help you out. Even the multi-million dollar media buyers can’t decide for sure. So ... Read More »

How Professional Service Providers Can Generate Consistent Leads Month After MonthIt seems every week I talk to an accountant, attorney, financial planner, real estate agent - pretty much anybody who provides a service and they almost always have the same question...HOW DO I GET MORE CONSISTENT LEADS?It seems every week I talk to an accountant, ... Read More »

Episode #59 - Why NOW is the best time to start running Facebook ads“... the time to buy is when there’s blood in the streets.” - Baron Rothschild That old quote about the stock market is just as true for Facebook ads. When people start saying the sky is falling and running for the hills that is ... Read More »

Episode #58 - Why testing can hurt your Facebook AdsTest, test, test. You gotta test!  That’s the marketer’s mantra.  It’s also the marketer’s scapegoat. Yes, you do need to test but if you aren’t strategic about it then you may not get what you’re looking for. On this episode, I talk about some of the things you ... Read More »

  Episode #57 – How to Keep Your Facebook Ad Likes, Comments, and SharesHow important is social proof?  Pretty dang important I’d say. On this episode, I’m going to show you have to keep your Facebook ads social proof and carry it over into other ad sets so you can let the good times roll. Here is the ... Read More »