Episode #20 – Why you shouldn’t start and stop your ads
Does it help to start and stop your Facebook ads?
Almost always this is a bad idea. Trying to time Facebook ads based on holidays, algorithm changes, elections, etc usually doesn’t work out.
It’s very similar to trying to time stock market picks. Buy low, sell high. Time it right and you could make a bundle.
The thing is most people lose their shirts. It is the same way with Facebook ads.
Some try to time the Facebook ad market and will stop a successful campaign because of some “major update” only to find out when they start the ads back up those ads never return to being as good as they were.
Facebook ads are an investment. Follow the data and the trends. Base your decision to start or stop an ad on your numbers.
We cover this and more on episode #20.
AND – since this is episode #20 – I’m offering a $50 discount for my Funnel Audit this could include auditing your Facebook Ads. To schedule just click the link below: