Episode 8 – How to choose the right Facebook Ads Objective

The first thing Facebook asks you to choose when setting up a campaign is what the objective will be.  They are trying to determine how and where to show your ads to help you accomplish what you want.

There are currently 10 possible objectives?. WHEW! A few of them look exactly the same or are just outright confusing.

On this episode, I explain the only 4 you’ll probably ever use (for now) and which one means what so you can make a great decision.

The 4 that are used consistently are:

1. Conversions
2. Traffic
3. Engagement
4. Lead Generation

BUT and this is a big but – before you even think about picking one you must outline your overall strategy so that once you have to pick on you’ll know exactly which one to choose.

You might choose conversions for driving people to a lead magnet or a webinar. You might use traffic for retargeting. You could use engagement to get more Facebook Live views?. Etc.

Suffice to say there is more to it than just picking one off the top of your head. If you need help or just want to be part of a supportive group that will help you and answer your Facebook ads questions – come on over and join Funnel Strategies for Facebook – https://www.facebook.com/groups/thefunnelstrategist/

See you there!!!!

Check out this episode!

Episode 8 Transcription