Facebook Workshop Resources

Official Resources From The Knoxville Meetup Facebook Workshop 1/28/2016

(UNPUBLISHED PAGE POST TUTORIAL: Will Be Available 2/1/2016)

Thank you so much for attending:

How to Create Facebook Ads That Convert Prospects Into Buyers

 I really learned a lot from all the questions and I hope the information you received was worth the fee but more importantly worth your valuable time. 

Since I was not able to complete the Custom Audiences section please make sure to review it and if you are interested in a video going over that I will be glad to post it – just go to my Ask Ben Page and say – I WANT THE CUSTOM AUDIENCES SECTION.

Here are the resources:

Presentation:

Presentation Slides – Click Here To Download

Website Hosting:
If you don’t have a website or need new hosting here is the company I use. None of them I have used are perfect but HostGator has great support which is essential to me.




Landing Pages:
Landing pages are absolutely crucial to help build a list. Landing pages are just a page with one purpose. Typically this is to try to get someone to give you their email address or register for a webinar or some other event. 

Here is a simplified version of how it would typically work –

1. Run Facebook Ad 

2. Offer a freebie – like a free report, ebook, instructional video, mini-course, etc. The point being you are trying to get someone to click on your ad to go to your landing page.

3. The prospect clicks on your ad and is directed to the landing page. 
4. On the landing page the prospect can either provide their email address and get the ‘freebie’ or leave. 
5. Once they enter their email, an email is sent to them confirming they wanted the information and a download link is provided. 
6. Now you have captured their email and can market to them for all your products or services.
Here are two services –  Currently I use LeadPages but I also have GetResponse. GetResponse has a great autoresponder and a webinar platform at a really good price. The challenge is as of this writing they do not allow you to input the Facebook Pixel on their landing pages. I have been assured this is changing but until it does I’m sticking with LeadPages mostly.
1st Choice 

2nd Choice 

 

Logo and Website Design:



99designs: Speaking of easy – You can get all kinds of great things done with these guys. Logo, website design, branding, car wraps… you name it. Basically you have graphic artists and web designers bid on your projects. This service keeps you from having to work on things that may not be within your expertise.

freelancer_logo_resources

With Freelancer you can find quality people for your project and have them bid. You get to choose and you can also buy Freelancer’s recommendation service which is really inexpensive and will save you tons of time sorting through options.

Do It Yourself Website Design:



Elegant Themes: I f you are trying to do-it-yourself and design a great looking site using WordPress, you’ve got to use Elegant Themes. They have some really cool designs ready to go and their newest theme called DIVI is super simple to get going and keep up with. Check them out.

Autoresponders:

1st Choice 




Get Response: Yes, you just saw me refer you to Get Response for landing pages but I also love their autoresponder. They have all the features I want plus it’s simple to setup and I really like it that way. Autoresponders are critical for a successful Facebook ads campaign. Not to mention GetResponse has lot’s of great training and a whole “University” of classes to take on how to get better responses –ALL INCLUDED!

2nd Choice

Software:

Jing:  This handy tool sits on your desktop and you can snap images of parts of your screen quickly and easily. You can also do a quick 5 minute video.

Camtasia: Screen Recording & Video Editing – A powerful, yet easy-to-use screen recorder, Camtasia helps you create more professional videos without having to be a video pro.  Customize and edit content both on Mac and Windows platforms, and share your videos with viewers on nearly any device.

Images:

Facebook Grid Tool: Make sure the text in your image does not exceed the Facebook requirements. 😉

Canva: This free tool lets you make images for Facebook Ads, Facebook Covers, Blog Images, Banners, LinkedIn Images – well pretty much anything you want. It’s simple and easy to use.  I use it almost every single day.

Free images:

IsoRepublic

Unsplash

Stocksnap

Placeit – This handy dandy tool gives you the ability to place images on an iPad, iPhone, Macbook, Laptop, etc.

WordPress Plug-In:

Pixel Your Site: If you aren’t sure about coding and you want to make sure your Facebook Pixels are installed you can use this free WordPress Plugin – It can put the Main Pixel and it can also install Standard Events.

UNPUBLISHED PAGE POST TUTORIAL: Will Be Available 2/1/2016