One Focus Marketing
Private Practice Resource Toolkit
Right click on the following Orange links to download each item as needed. Below the downloads are links to the vendors I use for my own business. I have affiliate relationships with them because I believe in recommending services I am happy with.
One side note for services and software. There is a lot of great free software out there. I have not used or tested any of the free options in quite a while so that’s why I can’t recommend them much. I will give free alternatives where I know the service is superior.
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Marketing Checklist
Scientific Advertising by Claude Hopkins
Software Used:
Presentation – Microsoft Powerpoint 2013
No surprise here. A mainstay for presentations and now there are so many options it’s easy to put together a quick professional presentation.
No surprise here. A mainstay for presentations and now there are so many options it’s easy to put together a quick professional presentation.
Recording and Editing – Techsmith Camtasia
This has been around for quite a while. Easily captures and records your screen. You can edit it like a pro. However, if you don’t like editing your own videos it is so simple to hire it out. Just see my link below to Elance.
Recording Equipment Used:
Webcam – Logitech HD Webcam C310
It’s easy to setup and use. Recording quality is nice and not expensive. There are other much higher end ways but this will definitely work.
Microphone – Blue Microphones Snowball
This microphone is great. You literally can plug it in and use it the moment you get it. So, when you decide to get that Podcast going or YouTube channel you’ll sound great. Again, not going to break the bank with this one.
Vendors and Services:
WEBHOSTING –
Hostgator: By far this is my most used web hosting service. It’s easy to setup and the support has always been top notch. You can install WordPress quickly and if you are serious about getting your website going this would be the hosting option for you.
Graphics / Website Theme / Logos, etc
99designs: Speaking of easy – You can get all kinds of great things done with these guys. Logo, website design, branding, car wraps… you name it. Basically you have graphic artists and web designers bid on your projects. This service keeps you from having to work harder on your business than in it.
Autoresponder:
Get Response: Autoreponders are those automatic emails you received. You probably knew that already but wanted to make sure we are on the same page. So, for example someone “opts-in” for your newsletter; the autoresponder will go out whenever you set it month after month automatically. It could go out daily. Get Response is great because of the forms, the options and the training. They have a whole University of classes to get you better response – INCLUDED!
Glazer-Kennedy Inner Circle: If you get serious about marketing your business you absolutely have to at least try this. I have been a student and newsletter subscriber for many many years. This is by far the best material I review every single month. Dan Kennedy is arguably the best direct response copywriter ever. The products are awesome but the newsletter is the staple. You’ll read one then read it again. The best part is they let you check it out for a couple of months. Click here for the Most Incredible Free Gift offer. You will NOT be disappointed.
Perry Marshall: One of the best things I have ever done is to get involved with Perry Marshall’s mastermind group and subscribe to his newsletter. Perry is very practical and does not hype anything. He only gives real world advice to those willing to listen. The first thing I ever got from him many years ago was his AdWords Guide. He is arguably the best AdWords guy on the planet. Definitely check this out.
Other Recommended Services
Website Design:
Elance: If you want to bid out your website elance is still a great way to go. I’ll give you a little tip – that’s what I did for my website and if you want my designers contact information about using him to design your site just go to my contact page and let me know.
Free Tools:
ToDoist: A simple but effective free todo application available across all platforms. It’s what I use.
Evernote: If you prefer a Getting Things Done type todo/calendar stuff. This application has a lot of options. Download it on your phone/tablet/computer and then read The Secret Weapon which is basically a How-To guide for using GTD in Evernote.
Xmind: I use this mindmapping software. It has enough features but not overly complicated. Pen and paper work too.
