Blog Page

Episode #39 –  Are Facebook ads getting more expensive?

Episode #39 – Are Facebook ads getting more expensive?

Episode #39 - Are Facebook ads getting more expensive?Facebook ad costs seem to be on the increase.  Actually, they’ve always been on the increase.It is inevitable that the cost of any marketing platform will go up.There are short-term increases - such as during the holidays when there is an influx of advertisers trying to capitalize ... Read More »

Episode #38 –  Why everybody else’s Facebook ads work except yours

Episode #38 – Why everybody else’s Facebook ads work except yours

Episode #38 - Why everybody else's Facebook ads work except yoursFacebook ads can be so freakin’ frustrating.  Especially when you read about so and so ‘crushing’ it with their Facebook ads because they just made $50k last month and spent $200 on ads.Hey, I get caught up in that kinda hype too.What they didn’t share ... Read More »

Episode #37 –  Should you only show Facebook ads on certain days and times?

Episode #37 – Should you only show Facebook ads on certain days and times?

Episode #37 - Should you only show Facebook ads on certain days and times?For most businesses, their ideal customer has certain days and/or times they are most likely to be on Facebook.On this episode, I answer whether you should ‘daypart’ your Facebook ads so that they only show at certain times.Note that dayparting is a ... Read More »

Episode #35 –  The real secret to conquering  Facebook ads

Episode #35 – The real secret to conquering Facebook ads

Episode #35 - The real secret to conquering Facebook adsWhenever I talk to people about Facebook ads they almost always are concerned with the ‘technique’ part of it.Target audiences, the perfect image, the latest greatest feature… the insiders secret that will help their ads dominate the market.The thing is, with Facebook ads it is just ... Read More »

Episode #33 –  How to create simple  successful Facebook Ads

Episode #33 – How to create simple successful Facebook Ads

Episode #33 - How to create simple successful Facebook AdsFacebook ads do NOT have to be complicated.Getting caught up in retargeting, bots, exclusion audiences, fancy videos and on and on does not always add to the bottom line.On this episode, I go over creating a simple Facebook and the components that make them work.Will this ... Read More »

Episode #32 –  How to use Facebook live for amazing Facebook ads

Episode #32 – How to use Facebook live for amazing Facebook ads

Episode #32 - How to use Facebook live for amazing Facebook adsFacebook Live can be massively powerful if you’re using it.If you’re just starting out or don’t have a lot of followers you can use Facebook ads to promote your Facebook live videos.On this episode I cover why Facebook live is important.Where you should go ... Read More »

Episode #31 –  How to have your Facebook ads survive the holidays

Episode #31 – How to have your Facebook ads survive the holidays

Episode #31 - How to have your Facebook ads survive the holidaysHave you thought about what you should and more importantly what you shouldn’t do about your Facebook ads during the holidays?On this episode, I cover what to expect during the holidays and answer questions about whether you should start, stop or pause your ads.Last ... Read More »