Episode #17 – What are custom audiences and how do you use them   This episode is about a crucial and amazingly underutilized part of Facebook ads – custom audiences. A custom audience is defined as – “An audience of people who have some kind of relationship with your business” In Facebook terms this could ... Read More »

Episode #16 –  How to use the Facebook Pixel to grow your business   Hopefully you listened to episode #15 and understand now what the Facebook pixel is. On this episode I’m gonna talk about where you can put the pixel and how to use it to help grow your business. This is pretty important. ... Read More »

Episode #15 –  What the heck is the Facebook Pixel   You’ve just been PIXELED!   Whether you know it or not or even like it or not you have been getting pixeled for years.   Pixels are little bits of code that track visitors.   Facebook, Google, Twitter, Amazon are a few of the ... Read More »

  Episode #14 –  Why you should be using Facebook ads   There really are a lot of marketing options out there.     You have SEO, Google Adwords, YouTube, Pinterest, Twitter, Native Ads, Direct mail (yes direct mail is bigger now than ever) and of course Facebook.   So why Facebook?   I’ll let ... Read More »

Episode #13 –  When do you stop blaming your ad  It happens to all of us. We create our Facebook ad and everything seems a go?   Objective – Check! Placements – Check! Targeting – check!  Copy – Check! Image – Check!  5,4,3,2,1?..  And?.   Uh, where are the conversions?   You did everything right. Must be ... Read More »

 Episode #12 –  Why your Facebook ad competitors aren’t who you think.  Your competitors in the Facebook news feed are glaringly obvious but they probably aren’t who you think.  Do you think Wal-Mart is competing against Amazon with their ads?   Every Facebook ad in the news feed is competing against everyone’s friends and family.   People ... Read More »

Maybe you’ve heard of this fantastic research tool that Facebook has called audience insights.It is right in your ads manager.On this episode, I cover the ins and outs of it and how powerful it can be to find out the nitty gritty of your own audience as well as your competitors.There are some limitations and ... Read More »

 Should you boost your Facebook posts?   On this episode, I answer one of the questions that many Facebook ad experts cringe at hearing.  “Should I just boost my Facebook posts?” Maybe the reason Facebook managers don’t like it because they see it as a way for business owners and entrepreneurs to run their own ads. Perish the ... Read More »

  Why using the Facebook Business Manager is so important The Facebook business manager can make a huge impact on your business by protecting yourself. Most people think it is just for marketing agencies or for Facebook ads experts but really it is for everybody who has an account. In this episode I go over ... Read More »

  Episode 8 – How to choose the right Facebook Ads Objective The first thing Facebook asks you to choose when setting up a campaign is what the objective will be.  They are trying to determine how and where to show your ads to help you accomplish what you want. There are currently 10 possible ... Read More »