Episode #27 – What is a Facebook exclusion audience and how do you use them? This may come as a surprise but you don’t always want to show your ads to everybody. In fact, you only want to show it to the right people.  Shocker. I know. Say you have somebody who signed up for ... Read More »

Episode #26 – What is Facebook ad optimization?   Optimization means to basically have your ads delivered using a certain method to get the desired result. Hey, that almost sounded like I know what I’m talking about. You have several optimization options depending on the campaign objective. On this episode, I cover what each of ... Read More »

Episode #25 – How to keep your Facebook ads account from getting BANNED! It happens. You’re humming along, happy-go-lucky, not a care in the world… your Facebook ads are doing fine and life is good. Then the dreaded email from Facebook. It reads something like this: “Um, your ads suck, we’re not gonna tell you ... Read More »

Episode #24 – Should you run a Facebook campaign to get more likes?  Technically there really isn’t a ‘like’ objective for Facebook ads but rather an ‘engagement’ objective.   Question is should you spend the money on it.   On this episode I cover the pros and the cons of running this type of campaign. ... Read More »

Episode #23 – What about Instagram? Since Instagram is a placement selection when you’re running Facebook ads it seems like we should talk about it. Currently, Instagram has 400 million DAILY active users. That is a lot! The demographics skew towards women and ages under 30. However, that is changing fast. From an ads standpoint, ... Read More »

Episode #22 – How to make Facebook ads a revenue generating asset not a lottery Facebook ads can seriously catapult most businesses to the next level. One of the biggest problems is that many entrepreneurs treat their ads like they’re playing the lottery. The 3 biggest mistakes I see are: Not having a clear Facebook ... Read More »

Episode #21 – Why you should split up your desktop and mobile ads Nothing is perfect. I can give you all the Facebook ad advice in the world and you go implement it only to see it tank! What we do with Facebook ads is to play the odds. We use techniques and strategies that ... Read More »

Episode #20 – Why you shouldn’t start and stop your ads Does it help to start and stop your Facebook ads? Almost always this is a bad idea. Trying to time Facebook ads based on holidays, algorithm changes, elections, etc usually doesn’t work out. It’s very similar to trying to time stock market picks.  Buy ... Read More »

Where your ads are shown can make or break your whole campaign. Facebook currently has 12 places your ads can be shown and included in some of those are thousands of websites and mobile apps. I know, I know – the more the better. Just like audience size though you don’t want to show up ... Read More »

Episode #18 – How to handle negative comments Negative comments are going to happen sooner or later. At least you better hope they do. If you don’t get any at some point you probably aren’t running enough ads. The question is – once you get one how will you handle it. Will you say something ... Read More »