Episode #37 - Should you only show Facebook ads on certain days and times?For most businesses, their ideal customer has certain days and/or times they are most likely to be on Facebook. On this episode, I answer whether you should ‘daypart’ your Facebook ads so that they only show at certain times. Note that dayparting is a ... Read More »

Episode #36 - Going from Facebook Live to Facebook SoldHAPPY THANKSGIVING!Here is the third retargeting strategy I have shared and this might be the easiest. I would love to tell you I think all this up so I could take full credit but really most of the strategies are ones I have come up with through ... Read More »

Episode #35 - The real secret to conquering Facebook adsWhenever I talk to people about Facebook ads they almost always are concerned with the ‘technique’ part of it. Target audiences, the perfect image, the latest greatest feature… the insiders secret that will help their ads dominate the market. The thing is, with Facebook ads it is just ... Read More »

Episode #34 - How to create a simple Facebook ads strategy to build your email listWith everything that’s been going on in the world of Facebook ads, it seems like a lot of entrepreneurs I talk to are forgetting the basics. Building your email list is a huge deal.  It is also huge to know exactly ... Read More »

Episode #33 - How to create simple successful Facebook AdsFacebook ads do NOT have to be complicated. Getting caught up in retargeting, bots, exclusion audiences, fancy videos and on and on does not always add to the bottom line. On this episode, I go over creating a simple Facebook and the components that make them work. Will this ... Read More »

Episode #32 - How to use Facebook live for amazing Facebook adsFacebook Live can be massively powerful if you’re using it. If you’re just starting out or don’t have a lot of followers you can use Facebook ads to promote your Facebook live videos. On this episode I cover why Facebook live is important. Where you should go ... Read More »

Episode #31 - How to have your Facebook ads survive the holidaysHave you thought about what you should and more importantly what you shouldn’t do about your Facebook ads during the holidays? On this episode, I cover what to expect during the holidays and answer questions about whether you should start, stop or pause your ads. Last ... Read More »

Episode #30 - Retargeting Strategy 2 - ‘Let’em get to know you before you ask them to marry you method’Retargeting method #2 is all about making it personal. People buy from people they know and trust.  If they like you that is a bonus. They just want to validate they are making the right decision and that ... Read More »

Episode #29 - Is your business right for Facebook Ads?Should you even be using Facebook ads to promote your business? The short answer is - probably. I didn’t use to be a believer. In fact, I resisted Facebook ads when they very first came out. Then I started losing clients because they were going to do Facebook ads ... Read More »

Episode #28 – Retargeting Strategy 1 –‘Dang, they’re everywhere’ methodRetargeting! I hear it all the time. You got to be retargeting.What I hear very little of is the strategy. There are several retargeting strategies and on this episode, I’m going to cover what I call the - ‘Dang, they’re everywhere’ method. As you might have guessed this method ... Read More »