Episode #67 – Why Facebook wants your ads to be engaging

Seems like most of the people who run ads on Facebook forget that first and foremost Facebook is an engagement social media platform.

Facebook wants people to keep coming back and stay longer.  So it makes sense they give preferential treatment to advertisers that have really engaging and entertaining ads.

On this episode I cover what engagement really means. What both Facebook and you get out of it and what happens if you don’t engage.

I also cover 4 different types of ads and what makes them great to test.

Episode References:
https://onefocusmarketing.com/episode61

https://onefocusmarketing.com/episode65

https://onefocusmarketing.com/episode49

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​Episode 67 Transcription  

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