Episode #63 - The Top 5 Facebook Ad Experts and Why I Follow ThemThis episode is just a list of some of the people I follow and why. They all have a great message and unique style that makes them the best at what they do. I do not know any of them personally and I’m ... Read More »

Episode #62 - 3 Must-Have Steps To An Unstoppable Facebook AdThis might be the best episode I’ve done but really, you’ll have to be the judge. Today I’m giving you the 3 steps you absolutely must have to create a massively successful Facebook ad. Also, this episode will show you exactly what you need to know to ... Read More »

Episode #61 - How to use Facebook video ads to create a compelling retargeting audienceIf you’re not using video ads then start. Immediately! I’m not talking about some high dollar production video but rather a really crazy valuable content-driven video. More emphasis on the content than the video quality. These kinds of videos can help you find high ... Read More »

Episode #60 - Should you separate out your targeting interestsThis might be one of the most disputed topics among Facebook ad managers. Should you separate out each interest when running ads or should you just lump them all together and let the Facebook pixel help you out. Even the multi-million dollar media buyers can’t decide for sure. So ... Read More »

Episode #59 - Why NOW is the best time to start running Facebook ads“... the time to buy is when there’s blood in the streets.” - Baron Rothschild That old quote about the stock market is just as true for Facebook ads. When people start saying the sky is falling and running for the hills that is ... Read More »

Episode #58 - Why testing can hurt your Facebook AdsTest, test, test. You gotta test!  That’s the marketer’s mantra.  It’s also the marketer’s scapegoat. Yes, you do need to test but if you aren’t strategic about it then you may not get what you’re looking for. On this episode, I talk about some of the things you ... Read More »

Episode #56 - What the heck is going on with Facebook adsLately, I’ve been getting a lot of emails about why their Facebook ads haven’t been working as well.  Why costs have gone up and reach has gone down. On this episode, I answer these questions and dive into what’s been going on and why there ... Read More »

Episode #55 - How to leverage LinkedIn for massively successful Facebook adsI have been leveraging LinkedIn to create successful Facebook ads for myself and clients for a few years and I used to talk about it all the time. Guess it was so second nature I kinda forgot what an awesome strategy it is. So, this episode ... Read More »

Episode #54 - Demystifying the Facebook PixelIt seems like every other episode I make is about the Facebook pixel.  Episodes 2,15,16 and 41 to name a few. Not to mention all the other ones that I mention how important the pixel is. So why another one… and I promise this won’t be the last! Simply put because I ... Read More »

Episode #53 - Facebook Messenger Bot - Strategy#2I was so excited about this episode that I literally stayed up way late to finish recording and get it ready for you. Why? Because I love messenger bots! Yeah, I know. It is just another thing to learn and it is not the same as getting an email address ... Read More »