Episode #52 - What you need to know about the Facebook business page changesFacebook recently made a change.  What a shock. I know. Now, business pages will have even less significance in the news feed. This means the organic reach will be even smaller and it was already almost zero.On this episode I talk about business pages, how ... Read More »

Episode #51 - How to explode your Facebook ads without the news feedThis episode is a more advanced technique partly because it requires you to commit time and money to your ads for about 30 days.However, the rewards can be pretty amazing.What I discuss is how to find the best placements for your ad.All the ... Read More »

Episode #50 - Retargeting Strategy #5 - For WebinarsRunning a webinar and driving traffic to them takes a lot of time, effort and money. This retargeting strategy is simple yet effective at getting more people to show up live as well as more to purchase. Most emails follow up sequences are read by only about 20% that ... Read More »

Episode #49 - What are Facebook Lead ads and how can you use themFacebook lead ads which are listed in the campaign objectives as ‘lead generation’ have been out for a couple of years. These ads are designed to capture leads quickly and easily without leaving the Facebook platform. On this episode, I talk about how to ... Read More »

Episode #48 - How Facebook charges you for your adsOn this episode, we cover how Facebook charges for your ads as well as a few other thinks like:Campaign Spending LimitsCampaign Budget OptimizationDaily BudgetLifetime BudgetAlso, I go over why getting charged by impression vs link clicks is actually not a bad thing and for the most ... Read More »

Episode #47 - What tools I use to create amazing Facebook adsThis episode is really just a list of tools I use every day when creating my Facebook ads for clients. I am an affiliate for some or all of these and there are free alternatives but so many people asked I thought I’d just give ... Read More »

Episode #46 - How to create laser targeted audiences for Facebook adsI probably harp on this way too much but frankly, it is most likely the #1 thing keeping your Facebook ads from working. Know your ideal customer inside and out! That is where targeting begins by identifying all the things your ideal customer loves and those ... Read More »

Episode #45 - Why you should always be promoting your free content with Facebook adsQuit keeping your free content a secret! It would be awesome to write an epic blog post and then some semi-famous influencer just happened upon it and promoted the heck out of it for you! However, until that time you better count on ... Read More »

Episode #44 - How to quit making Facebook ads so complicatedWhether you’re new to Facebook ads or are a seasoned Facebook ads professional it is really easy to over think your ads.I catch myself doing this all the time.“Wow, look at this new tool that is in power editor. What does it do? Does it ... Read More »

Episode #43 - Facebook ads retargeting strategy #4 - Might as well get the sale!Here is a 4th retargeting strategy and really it is an ‘add-on’ to other strategies. The example I use is from episode 30 where I cover a particular strategy. Then on this episode, I explain how to add this on. Now I’m going to ... Read More »