Episode #31 - How to have your Facebook ads survive the holidaysHave you thought about what you should and more importantly what you shouldn’t do about your Facebook ads during the holidays? On this episode, I cover what to expect during the holidays and answer questions about whether you should start, stop or pause your ads. Last ... Read More »

Episode #30 - Retargeting Strategy 2 - ‘Let’em get to know you before you ask them to marry you method’Retargeting method #2 is all about making it personal. People buy from people they know and trust.  If they like you that is a bonus. They just want to validate they are making the right decision and that ... Read More »

Episode #29 - Is your business right for Facebook Ads?Should you even be using Facebook ads to promote your business? The short answer is - probably. I didn’t use to be a believer. In fact, I resisted Facebook ads when they very first came out. Then I started losing clients because they were going to do Facebook ads ... Read More »

Episode #28 – Retargeting Strategy 1 –‘Dang, they’re everywhere’ methodRetargeting! I hear it all the time. You got to be retargeting.What I hear very little of is the strategy. There are several retargeting strategies and on this episode, I’m going to cover what I call the - ‘Dang, they’re everywhere’ method. As you might have guessed this method ... Read More »

Episode #27 – What is a Facebook exclusion audience and how do you use them? This may come as a surprise but you don’t always want to show your ads to everybody. In fact, you only want to show it to the right people.  Shocker. I know. Say you have somebody who signed up for ... Read More »

Episode #26 – What is Facebook ad optimization?   Optimization means to basically have your ads delivered using a certain method to get the desired result. Hey, that almost sounded like I know what I’m talking about. You have several optimization options depending on the campaign objective. On this episode, I cover what each of ... Read More »

Episode #25 – How to keep your Facebook ads account from getting BANNED! It happens. You’re humming along, happy-go-lucky, not a care in the world… your Facebook ads are doing fine and life is good. Then the dreaded email from Facebook. It reads something like this: “Um, your ads suck, we’re not gonna tell you ... Read More »

Episode #24 – Should you run a Facebook campaign to get more likes?  Technically there really isn’t a ‘like’ objective for Facebook ads but rather an ‘engagement’ objective.   Question is should you spend the money on it.   On this episode I cover the pros and the cons of running this type of campaign. ... Read More »

Episode #23 – What about Instagram? Since Instagram is a placement selection when you’re running Facebook ads it seems like we should talk about it. Currently, Instagram has 400 million DAILY active users. That is a lot! The demographics skew towards women and ages under 30. However, that is changing fast. From an ads standpoint, ... Read More »

Episode #22 – How to make Facebook ads a revenue generating asset not a lottery Facebook ads can seriously catapult most businesses to the next level. One of the biggest problems is that many entrepreneurs treat their ads like they’re playing the lottery. The 3 biggest mistakes I see are: Not having a clear Facebook ... Read More »